Fabletics has become on of the fastest growing retail companies in the country currently. They are a branch of Techstyle, which was JustFab previously. American actress Kate Hudson is the co-owner and the face of the company. People everywhere are talking about Fabletics. In a recent blog post on A Foodie Stays Fit, the writer breaks down her experience with the company as well as her recommendation to try them. She details how she has been a VIP customer for quite some time. She says that the clothes are priced well and are of high quality. She says also that a VIP member will not be forced to buy anything if they do not wish. Even the Krazy Coupon Lady had a great review of the company. They love the prices and the clothing is in their opinion incredible for the low price that they charge per items. Although some styles are not for everyone, it may take some experimenting to find exactly what works the best for your body type. Fabletics has found a great deal of success from some unique marketing techniques that have proven to work for customers and the company both.
The reverse showroom technique is the process of allowing the consumer to see the merchandise in person. This would be accomplished at a brick and mortar location. The store prices would not be as discounted as the online price, but it would give them the opportunity to give the clothes a try and once they realize that the online price is better, they will likely sign up for the subscription service.
Fabletics currently has several brick and mortar locations across the country with more in the works. Customers can see and feel the products and even try them on. Once they realize how great the products from Fabletics really are, in most cases they sign up and can get new items for a much lower price than at the physical store location. This helps drive more traffic to the site from hesitant shoppers and can install a sense of trust with the consumer. This is just one of the many brilliant marketing techniques that the company has used and been successful with, which has contributed to their enormous growth. The company has only been in business for a few short years, yet the are already a household name and are riding the top of the athleisure wear craze.