One thing about the world of fashion is that there are so many factors involved. For instance, when people live in smaller markets, they may have a lot of limits in what styles are available. This could make shopping for clothes a little boring even for women. One of the problems in the fashion industry is gaps in the market. Among the gaps that the fashion industry has faced is the lack of options for athletic clothing. Many of the fashion retailers tend to look at activewear as an after thought. Fortunately, Kate Hudson has decided that people need to have variety in fashion.
Kate Hudson has opened a clothing brand with a lot of thought and care for her fans and other customers that want to look good. Given that she is very passionate about fitness and fashion, she wants people to have both. As a result, Fabletics was created. When Kate Hudson has created the company, she has wanted to bring forth a business model that will not only bring success to her own brand, but take on other companies that have control over a lot of the fashion industry. For instance, she has wanted to take on Amazon.
Given that Amazon sells every type of item, one would not imagine that the company would be in control over such a large chunk of the fashion industry as 20%. However, Amazon does sell tons of different clothes from different companies. This is part of the reason why they are so popular among customers. However, people who are serious about fashion are going to be looking for companies that design their own clothing for sale. This is one thing that Fabletics has done. They have put a lot of thought into the ethics and the material as well as the method of the designs.
As of right now, Fabletics is considered the start brand of the TechStyle company. One reason is that there are tons of initiatives being brought forth through the brand. With the opening of physical stores and the all-inclusive initiative, Fabletics is making a huge impact on the fashion industry.