Bumble is the fastest growing dating app on the net today, and Whitney Wolfe Herd is the woman behind this online phenomenon. Debuting a brand new product at a prestigious location known for hosting the Four Seasons restaurant for 57 years, she was able to snag this spot. Creating a luncheon that is perfect for bringing women up and doing what Bumble has always stand up for; equality and feminism.
Creating the app that gives women the chance to speak first, she has revolutionized and changed the societal expectations that men must always make the first move. Amassing more than 22 million current users, they have a 70 percent overhear growth, which is continuously proving that Bumble is the app to go to. Crossing the $100 million on revenue from in-app purchases, it’s clear that the app is continuously making changes in the industry. The app has found that more than 10 percent of users who use the app actually pay $9.99 per month for their subscription to access additional perks. These perks can range from being seen by more people, extending time delays waiting on a suitor to message, and getting to see who has already “liked” you on the app.
The company currently has about 70 employees in their offices, and she made sure that 85 percent were women. With posters throughout the office saying things like, “You’re a Queen Bee,” it’s obvious that they want the women to know they can take charge. People just love the stand that Whitney goes to with this brand. She is unapologetically herself when she is interviewed, how she works in the office, and how she simply continues to build this app.
Bumble is the fastest growing dating app based off of the statistics and where the app is headed for the future. They continue to surpass sales goals and the growing potential the brand itself has. It is immeasurably incredible how far the brand has gone and what they do in the industry. Whitney Wolfe Herd is now finally in love and also recently got married. What’s intriguing is the fact that she continues to show proof that love is out there, and this is the place to be.
Only time will tell before we can say where Bumble is headed, but we know for sure that Bumble has all the potential to move the brand forward and provide a place to date.