Luiz Carlos Trabuco Cappi: A Perfect Example Of A Leader Who Has Utilized His Skills To Transform The Performance Of Bradesco Bank

A leader refers to an individual who helps other people to do the right things. They show the direction, set goals and also build a motivating vision for other people. However, while the leaders set goals and directions for the rest of the people, they must possess the appropriate management skills to ensure a smooth ride along the success route. No one can dispute the impact that a great leader can have on an organization. A good example of an individual who has utilized his skills to lead a multinational company to success is Luiz Carlos Trabuco Cappi who was recently tapped to serve in Bradesco bank as the chairman.

There is no doubt that Bradesco bank is one of the largest financial institutions in Latin America. It was founded in 1943 by Amador Aguiar. Currently, the lender serves more than 27 million customers who are spread across the country. Additionally, the bank has numerous branches and it is also one of the biggest employers in Brazil.

Ever since it was established, Bradesco bank earned a reputation as one of the few Brazilian banks with outstanding customer service. However, you cannot talk about the success of Bradesco bank without mentioning the contributions of Luiz Carlos Trabuco Cappi.

He joined the lender at the age of seventeen years where he served at the lowest rank in the bank as clerk. Unlike most of the other bank executives, he did not receive any background training in accounting and finance. He has thrived in the tough banking sector because of his great abilities to organize and lead a group of people to achieve set goals.

In his first assignment, Luiz Carlos Trabuco Cappi was tasked being the head of marketing department of the bank. During that time, Bradesco bank was struggling to increase the number of customers. But with Luiz as the new of the marketing department, he introduced numerous changes that impacted positively to the bank. He improved customer care and also opened the bank to the media. As a result, Bradesco bank got a lot of publicity, which helped to drive numbers their way.

After succeeding in his first role as a leader, the board of directors at the bank entrusted him with bigger responsibilities in the bank. In fact, Luiz was called to turnaround the performance of the ailing departments in the bank. He ended up working in almost every department in Bradesco bank. One of his biggest successes came when he was appointed to become the CEO of Bradesco Seguros. Within no time, Luiz Carlos Trabuco Cappi turned around the performance of the pensions and insurance division to become the best in Latin America.

When he was tapped to become the president of the bank in 2009, Luiz focused on bettering the services offered by the bank. He laid his eyes on the Bradesco Seguros which showed a lot of potentials. In 2015, he led his employer to one of the biggest deals in the Brazilian banking industry. The bank acquired the HSBC Brazilian branch for $5.2 billion. Even as he leaves the post of the president to become the chairman of the bank, no one will forget what Luiz has done for the bank. The ball is now on Octavio de Lazari who is expected to keep up with the pace and even improve the performance of the bank.

Check more about Luiz Carlos Trabuco Cappi: http://www1.folha.uol.com.br/mercado/2017/10/1926243-proximo-presidente-do-bradesco-saira-da-diretoria-do-banco-diz-trabuco.shtml

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