When it comes to entrepreneurship, Krishen Iyer is the CEO of Managed Benefit Services. MNP Insurance, which is known as Name my Premium had phenomenal growth. In 2015, MNP was part of the Inc. 5000 list. His Carlsbad, California company was not his first venture concerning the insurance industry milieu. His latest venture, Managed Benefit Services has been successful as well.
Iyer attended San Diego State University and was awarded his degree in Public Administration in 2004. Krishen Iyer started his career in the insurance milieu not long he graduated from university. Krishen was able to create Iyer Real Estate Holdings, which was a real estate company.
Recently, Iyer commented in Chronicleweek.com on his top marketing tips for entrepreneurs. Iyer’s insights on marketing tips were noted in the Chronicleweek.com article that entrepreneurs need to learn about the best posting times for many social media platforms when individuals are most active.
Krishen Iyer also was noted as saying that a marketing campaign takes some time to plan as well as map out. Iyer is a someone who works hard. He also remarks about marketing campaigns that end up cutting corners will end up losing money. Krishen was also quoted as saying that it is essential to have a clear purpose, defined short and long-term goals, a plan to adjust things accordingly concerning things that work and doesn’t work. Finally, it is essential to create content that pertains to the audience.
Iyer noted that Facebook is the better platform for targeting older professionals. If you are looking to target millennials and younger individuals, it’s best to use Twitter or Instagram.
Regarding philanthropy, Iyer engages in a plethora of philanthropic projects in the community. The Make-A-Wish Foundation is one of the charities that Iyer has been involved in. Iyer has also contributed to Haiti’s recovery efforts due to the earthquake that had devastated that country.